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618 Shopping Festival, the Mid-Year Battleground Between Tmall and

By ESC Editorial Team, over 5 years ago Business
618 Shopping Festival, the Mid-Year Battleground Between Tmall and launched the 618 Mid-Year Shopping Festival 14 years ago on June 18th. But now it seems a little threatened, as its biggest opponent Tmall enters the fray and tries to share the pie. Which innovative technologies and the new-retail marketing campaigns the two e-commerce giants have prepared for the competition is of particular interest. The 618 Shopping Festival is an experimental action that has successfully implemented’s new retail strategy. It is said that has worked with more than 500,000 physical stores to provide high-quality products and services rangin...

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